Articles on PR for People

To borrow an old cliché, Apryl Cadarba has greasepaint in her blood. In a way, running a children’s entertainment agency she’s carrying on a family tradition. Her father was a clown magician, performing at small venues and parties around The Bronx.

“My father was a welder but whenever there were neighborhood parties he’d go as a magician and I was his assistant,” she says.

She was growing up in the 1960s, watching the...

Inequality isn’t just bad for people.  It also affects our companion animals.   In the modern American economy, some workers have become money-rich and time-poor.  Others, who lost jobs or were downsized during the recent recession, became time richer but money poor.  And many Americans, forced to work multiple jobs to make ends meet are poor in both time and money.  In each case, pets are affected. 

In the first case,...

Today, the store on Holland Avenue stands empty, rezoned for residential use. But, for more than 20 years, the soda shop owned by current New York State Attorney General Robert Abram’s parents served as the center of the Pelham Parkway South neighborhood.

Lovie Pignata’s dream is to bring back that sense of community in a new incarnation: as Morris Perk, a café that can double as a community center....

 In 2010, I was working in a Hotel and I got this idea of selling tee shirts, souvenirs and tours and I took my money out of my 401k to start this venture, I was working in the Hotel retail sector, I created the tee shirts and started selling them online and on street fairs, I created the tours in June 2011 and I knew due to it's past image the only way I could sell a positive Bronx Tour was to highlight our history, culture, landmarks and...