Articles on PR for People

Recently, a senior middle manager working for a Fortune 500 technology company called to learn if our PR firm could help reposition his professional brand. He had been with the same company for 20 years, but his most recent promotions had been lateral; he felt he would never be considered for the CEO slot. This company, similar to many others, does not promote a new CEO from within and instead recruits...

Roman Suarez’s story is the essential American tale. The child of South American immigrants, Roman grew up in a single-parent home in The Bronx. 

“There was no money for a babysitter,” he recalls. “So what raised me was television: ‘I Love Lucy,’ ‘M*A*S*H,’ Redd Foxx, all these hilarious comedy shows. After watching a hundred reruns of ‘Benny Hill’ or the ‘Saturday Night Live’ show that I would tape record, I would just do that...

To borrow an old cliché, Apryl Cadarba has greasepaint in her blood. In a way, running a children’s entertainment agency she’s carrying on a family tradition. Her father was a clown magician, performing at small venues and parties around The Bronx.

“My father was a welder but whenever there were neighborhood parties he’d go as a magician and I was his assistant,” she says.

She was growing up in the 1960s, watching the...

Inequality isn’t just bad for people.  It also affects our companion animals.   In the modern American economy, some workers have become money-rich and time-poor.  Others, who lost jobs or were downsized during the recent recession, became time richer but money poor.  And many Americans, forced to work multiple jobs to make ends meet are poor in both time and money.  In each case, pets are affected. 

In the first case,...